Eymet, September 2026 — After settling in Eymet and spending the past half year getting to know the community and getting things up and running, Kirsten Bruijel is officially launching two initiatives from her new location in the South of France: Jolique Media and Val de Foy, both brands operated by her French microenterprise, Bloomiverse.
Jolique Media supports local entrepreneurs, independent businesses and SMEs with strategy, communication and digital development.
The idea behind Jolique Media is simple: many good businesses already have everything they need to succeed. Sometimes what is missing is simply the thread that connects everything.
“I like to first understand how a business works as a whole: what it does well, what its customers are looking for, where there are points of friction and what could be better connected. From there, we can make much more meaningful choices.”
Jolique Media works on brand strategy, websites, customer journeys, SEO, communication and digitalisation, with particular attention to how businesses can remain visible and discoverable in an increasingly AI-driven digital world.
Before moving to France, Kirsten worked across communication, marketing, media, innovation and digital transformation for 30 years, with both public and private organisations. Her work has included projects around the energy transition, climate adaptation, augmented reality, public communication and organisational change.
Her career has often involved helping organisations rethink established ways of working, identify opportunities and turn complex ideas into something people can understand and act on.
“I believe more in having a clear direction than in following a plan carved in stone. Businesses need to be able to observe, experiment, learn and adapt. That is often where the best opportunities are found.”
Jolique Media and Val de Foy may look like very different initiatives, but they are connected by the same way of looking at things: observing first, understanding the relationships within a system, experimenting, and adapting based on what happens.
“Whether you are working with the land or with people building a business, the principles are surprisingly similar: observe first, understand the system, make a small intervention, see what happens, learn from it and make it better.”
Val de Foy is a food forest in the making near Eymet, exploring permaculture, natural building, biodiversity, learning and different ways of working with nature rather than against it.
The project grew out of Kirsten’s increasing concern about the state of the planet and her belief that we all have a role to play in restoring and protecting the natural world — starting with changing the way we relate to it.
With training in permaculture and beekeeping, she aims to create a place where people can learn through observation, experimentation and practical experience.
For Kirsten, Val de Foy is not about creating a finished model to copy, but about exploring what works in a particular place, learning from nature and adapting along the way.
Through Jolique Media, Kirsten wants to work with local businesses as well as international entrepreneurs who have made their home in Southwest France.
Together, the two initiatives reflect the same underlying belief: meaningful growth comes from understanding connections, finding balance and being willing to adapt.
Jolique Media — Connect & Grow
www.joliquemedia.com
Val de Foy — Experience balance through nature
www.valdefoy.com
